Marketing Analytics: Forecasting Models with Excel
Master Marketing Analytics| Forecasting and Time Series analysis | Sales Forecasting| Build Forecasting models in Excel
What you'll learn :
- Become proficient in using powerful tools such as excel solver to create forecasting models
- Learn about two of the most used forecasting tools: simple linear and simple multiple regression
- Learn how to estimate the trend and seasonal aspects of sales
- Learn to generate forecasts using the Ratio to Moving Average forecasting method
- Forecast using dynamic trend and seasonal index using Winter's method
- Learn forecasting for new product launch with little or no history about sales of a product
- Learn how to use S Curves to Forecast Sales of a New Product
- Learn how to forecast product sales even before the product comes to market using popular the Bass diffusion model
- Indepth knowledge of data collection and data preprocessing for Linear Regression problem
- Understand how to interpret the result of Linear Regression model and translate them into actionable insight
This course includes:
- 7 hours on-demand video
- 2 articles
- 40 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Assignments
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